HEY YOU!

Meet Our Team of Experts.

The social media world is busy and it’s easy for your brand to get lost. How are you going to capture your prospective customers’ attention? You want the team that’s got the imagination to do things a little differently. Hello from your digital marketing specialists!

Shannen

Founder & Marketing Strategist

Lexi

Content Creator & Social Media Manager

Sarah

Social Media Assistant

MEET THE FOUNDER

Where The Journey Began

The origins of Social Journey Marketing are grounded in both curiosity and capability. While working at a leading fashion retailer during her university years, Shannen Frear recognised the untapped potential of digital storytelling. She began managing the brand’s social media presence, applying her strategic thinking and creative flair to elevate its online profile. The transformation was immediate — customers and business owners alike began asking who was behind the brand’s digital voice.

This demand quickly evolved into opportunity. From her university dorm room, while completing a Bachelor of Business majoring in Marketing, Shannen quietly built what would become a high-performing agency — one rooted in strategic insight, brand integrity, and digital innovation.

Fast forward five years, and Social Journey Marketing is now a trusted partner to some of New Zealand’s leading brands. Shannen has cultivated a reputation for excellence in the social space, known for her ability to create compelling, strategy-led content that not only captures attention — but converts.

Her journey from retail floor to respected digital strategist is a testament to both vision and execution — and it’s this blend of experience, intuition, and industry insight that continues to shape the Social Journey difference.

How we can work together

  • We specialize in crafting personalized social media strategies that resonate with your audience, drive engagement, and foster growth across platforms like Facebook, Instagram, Tik Tok, LinkedIn, and more. Transform your digital footprint into a thriving community, ensuring your brand stands out in the crowded social media landscape.

  • Elevate your online presence with our exclusive Digital Coaching service, tailored for clients who demand the finest in social media strategy. Our experts provide personalized, one-on-one coaching sessions designed to refine your digital approach, enhance your brand's aesthetic, and maximize engagement across all platforms. Whether you're a high-profile individual or a luxury brand, our bespoke coaching ensures your social media efforts are not only effective but also exude sophistication and elegance.

  • Our dedicated team of experts meticulously curates every aspect of your marketing journey, from stunning visual content to precision-targeted ads, ensuring your brand not only reaches but resonates with your discerning audience. Elevate your brand's allure and achieve success with our distinguished Marketing service.

  • Unlock the full potential of your brand with our premier Digital Ads service, Our team of digital advertising connoisseurs combines cutting-edge technology with sophisticated targeting techniques to create visually stunning and highly effective ad campaigns. We ensure your brand message reaches the right audience with precision and impact, maximizing ROI and elevating your brand's prestige in the digital space.

  • Elevate your brand's imagery with our elite Creative Direction and Styling for Photoshoots service. Meticulously plan and execute photoshoots that capture the essence of your brand's identity and sophistication. From conceptualization to the final shot, we ensure every detail is flawlessly aligned with your vision, producing stunning visuals that resonate with your audience and enhance your brand's allure. Experience the pinnacle of aesthetic excellence and let us transform your brand's photoshoots into captivating works of art.

Speaking Opportunities and Workshops

Dive into industry-specific knowledge, uncover best practices, and stay ahead of the curve.

Our speaking engagements offer VIP access to insider insights — a front-row seat to the evolving world of social media, delivered by someone who lives and breathes it. Shannen’s sessions are crafted to not only inform, but to ignite fresh thinking and strategic clarity.

Our workshops go beyond theory. They’re immersive, practical, and deeply tailored to your business or audience — whether you're a team, a brand, or a room full of entrepreneurs. Walk away with the tools, confidence, and know-how to implement cutting-edge strategies that drive real-time results.

Ready to bring Shannen to your next event or empower your team from the inside out?

Enquire now to book a tailored workshop or speaking engagement.

You know your brand has potential — but bringing it to life on social media feels overwhelming, inconsistent, or simply not converting the way it should. That’s where we come in. At Social Journey Marketing, we help brands like yours find clarity, confidence, and creativity online. From telling your story with intention, to creating content that actually connects, to planning your socials with strategy and purpose — we’re here to take the guesswork out of growth. Whether you're struggling to show up consistently, build an engaged following, or navigate influencer partnerships and collaborations, we’ll guide you every step of the way. Because your brand deserves more than just presence — it deserves impact.