BUILDING BRANDS PEOPLE WANT TO BE A PART OF.
Social Journey The Agency is a modern creative agency specialising in elevated marketing, social-first strategy and culturally relevant storytelling for brands wanting to lead online.
Blending strategy, creativity and digital culture, we help brands build presence, connection and long-term relevance in an ever-evolving online space.
FOUNDED BY SHANNEN FREAR
What began as a passion for social media and storytelling quickly evolved into something much bigger. While studying a Bachelor of Business majoring in Marketing, founder Shannen Frear began managing social media for brands during her university years, recognising early the power digital platforms had in shaping modern brand perception. What started from her university dorm room soon grew into a sought-after agency known for its elevated creative direction, strategic thinking and culturally aware approach to marketing.
Over the years, Social Journey The Agency has evolved into a creative partner for brands — helping businesses build influence online through intentional storytelling and modern marketing strategies that genuinely connect. Today, the agency is recognised for creating content and campaigns that feel current, aspirational and commercially impactful, while always remaining authentic to the brands behind them.
BUILDING BRANDS PEOPLE WANT TO BE A PART OF.
[OUR TEAM]
Shannen Frear
(Founder & Creative Director)
Alexis Boot
(Senior Account Manager)
Chloe
(Account Manager & Tik Tok Lead)
[OUR APPROACH]
We exist in the space between strategy and creativity. Our work combines:
elevated creative direction and social-first marketing
editorial-style content and trend forecasting
digital storytelling and community-driven strategy
modern consumer insight
We don’t believe in generic marketing or one-size-fits-all content. Every brand we work with is approached collaboratively and intentionally to create a presence that feels aligned, refined and built for long-term growth.
A CREATIVE GROWTH PARTNER
We partner with brands ready to elevate their online presence through thoughtful strategy, modern storytelling and marketing designed for today’s digital landscape.
Whether you’re refining your brand, scaling your business or launching something new, Social Journey The Agency exists to help brands become memorable online, we truly become part of your team.